Marketing over common sense? May be better to wait on flu shot

The marketing of the flu vaccine has become an almost year-round effort as drug store chains urge their customers to get a shot earlier and earlier.

But a story by CNN says that may not be the wisest thing to do to combat the flu.

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When should you get a flu shot? It may be better to wait despite retailers’ claims.

Some experts say marketing may be overtaking medical wisdom since it’s unclear how long the immunity imparted by the vaccine lasts, particularly in seniors.

An early flu shot is better than no flu shot at all, but the science is uncertain how long your immunity will last if you get the shot in late summer as opposed to early fall. Flu season generally peaks in mid-winter or beyond.

“If you’re over 65, don’t get the flu vaccine in September. Or August. It’s a marketing scheme,” said Laura Haynes, an immunologist at the University of Connecticut Center on Aging.

Tom Charland, founder and CEO of Merchant Medicine, said medical services on demand appeals to millennials but when it comes to late summer flu shots, “It’s a way to get people into the store to buy other things.”

Read the whole debate on the issue at CNN by clicking here.

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